Justin Cohen



Justin and Julie Cohen met at a small Church in Albany NY back in 2004. We didn’t really like one another at first. We know – not like most fairy tales start, but it’s not where you start that matters, it’s how you finish. We learned how to be single first, and then how to appreciate one anothers gifts, talents, and personalities. We learned how to Love another person, and then suddenly we were in love with one another. #BetterTogether was born in Saratoga Springs on October 21, 2011.

Over the next 7 years we’d learn how to endure hardship. Health issues that included a brain surgery and two heart surgeries for Justin. The loss of Julie’s mom and dad to Cancer, and the pains that come of age. We’d find ourselves tested, stretched and pushed in ways we’d never thought were possible.

It wasn’t all bad though – together we found opportunities to serve the local community – reading books to children alongside an organization called Schenectady Inner City Ministry, serving meals at the Schenectady City Mission, sorting backpack supplies at the Schenectady City Mission Distribution Center, teaching the next generation how to deal with Bullying and much more through Youth for Christ. As our passion for people grew, so did our commitment to Christ and Christ’s Church at large.

Several years spent connecting and building community through the local Church resulted in relationships that dove deep into books from all walks of life. As we grew as leaders, mentors, friends with our community, we sowed seeds that sprouted deep roots beyond the zip codes we started in.  

In 2018 – our 18 year old son and step son embarked on his own Journey out into the Navy, pursuing his dream to become a doctor. What once was a bustling student’s room with all the trimmings a High Schooler needed was now an empty space in need of a remodel. We turned that bare room into an office, and launched our first business as a couple: Better Together Treasures – An online reseller of all things Funko, Clothing and Books.